To be connected to others, in many cases to do our jobs, to maintain a personal brand, or to cross a bridge out of isolation during the pandemic, even the most private and introverted among us should have a meaningful online presence. During this session, Michelle kindly explained us how to make the most of our presence online, creating a simple strategy, showing the basics of content creation and personal branding, and overcoming fears. We have learnt how to maximize our positive social media impact, picking the best strategy and choosing the most appropriate digital platforms.