The Female Collaborative Edge:A Game-Changer for Business Growth |
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Want to grow your business, expand your influence, or achieve greater success in your career?Success is often framed as a competition, but in reality, collaboration fuels faster, more sustainable growth. Women naturally excel in the skills that make partnerships thrive—relationship-building, active listening, and inclusive leadership. With over two decades of experience in the global communication industry, including leadership roles at top agencies such as BBDO, JWT, Ogilvy & Mather, and Saatchi & Saatchi, Kerry is a seasoned executive and entrepreneur. She has co-founded two forward-thinking agencies, redefining the way brands connect with their audiences on a global scale. In 2011, Kerry launched Squids Network, a 360° international communication agency built on the Hollywood model—assembling expert teams tailored to each client's unique needs and goals. With talent spanning the globe, they bring diverse strengths to every project. In early 2025, Kerry co-founded Brand World, a world-class brand-building house dedicated to driving business growth through strategic branding and compelling brand narratives. Harnessing the transformative power of artificial intelligence to elevate its clients' market presence. Her expertise lies in strategic partnerships, operations, and process development, alongside a deep proficiency in strategic planning, branding, and advertising. Kerry has pioneered a disruptive and sustainable global agency model, reducing creative development time by over 40% and cutting costs by more than 30%. Kerry has tackled one of the industry’s biggest challenges—how global advertising agencies can thrive amid shrinking budgets and rising expectations. Her mission now is to equip clients with radical strategic clarity, guiding them to successfully navigate today’s ever-evolving marketing and communication landscape.
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