Grow your business more profitably with a customer-first strategy

Grow your business more profitably with a customer-first strategy

Denyse Drummond-Dunn, author of “Winning Customer Centricity: Putting Customers at the Heart of Your Business – One Day at a Time”, will take us through an action-packed session, for those who know their company could be more successful but don’t know how to change.
Are you frustrated to be spending hundreds of thousands or millions on gathering information about your customers but still don’t know them well? Are your products and services not selling as well as you had hoped? If so, then join us to learn: 

• The one thing most organisations forget to do when trying to develop insight, which dooms them to failure.
• How to lead a Customer First Strategy and get More Impact within your organisation.
• The four areas of the business you must review to become a Customer Champion.
• Simple, low / no cost ways to identify and then deeply understand the very best customers for your brands and services.
• Five steps you can take tomorrow to immediately start growing your business more profitably.

Denyse founded C3Centricity because she saw too many organisations struggling to put their Customers, Consumers, Clients (C3) first. She’s a new-age global marketer, combining creativity with technical expertise & cultural sensitivity to deliver true customer understanding and engagement.
Denyse has over 30 years’ experience in senior management roles in major global companies. Her career includes Global Head & VP Consumer Excellence for Nestlé, Head of Market Research & Marketing Services for Philip Morris International and Regional Head of Market Research at Gillette (P&G).
She has spoken to customers in over 100 countries around the world and knows what it takes to develop a profitable business within any cultural constraints.
Join us for a terrific evening of networking and learning at the BPW-Lake Geneva Club monthly meeting! 

AGENDA 

18:30 Registration & Networking
19:00 Presentation
20:30 Dinner 

Members 55 CHF, non-members 75 CHF (includes venue, 3-course dinner, water, wine & coffee) 

You do not need to have an account at paypal to buy the ticket - simply click on "New to PayPal" and it will give you the option to pay as a guest with your credit card.